@J12t It can’t be “hard” if no one every tried. And we don’t. Liberals put blind failth in well meaning message mechanics like Lakoff, Anat Shenker-Osorio and Rachel Bitecofer telling us “just message better,” but no one ever defines how we measure better except by the election results, when it’s too late to matter. We need a crowd. The fedi can and should bring one.