@carnage4life I think we’ll see the masses moving more to subscribing short-term, like only on an occasional one-month basis, where they binge on a whole season of a show, then dump that streaming service, then move on to another to binge on the next for a month. The streaming services will hate this high-churn consumer behavior and respond to it by designing in new impediments and disincentives to push consumers back to annual subscriptions. It won’t work.

Substack is in for a similar fate.