The newfangled microprocessors were too slow, so Datapoint rejected them (bad move). Texas Instruments advertised their "CPU on a chip" but couldn't find a customer for the TMX 1795 and abandoned it (also bad move). Intel marketed the 8008, creating the microprocessor industry.
Because the Datapoint 2200 used low-cost shift-register memory instead of RAM, it operated serially and needed to be little-endian. The 8008 copied this and that's why Intel processors are little-endian today.