@pre They have an accompanying blog post https://www.bbc.co.uk/rd/blog/2023-07-mastodon-distributed-decentralised-fediverse-activitypub which contains this very encouraging sentence:

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"The principles of the Fediverse, with an emphasis on local control, quality content, and social value, are far more aligned with our public purposes than those of avowedly commercial networks like Threads or Twitter."