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Ruth Mottram

So, the got here. And they're hosting their own server it seems...

social.bbc/about

31 Jul 2023 at 14:57 | Open on fediscience.org
34 comments
acb

@Ruth_Mottram @ianbetteridge I wonder how long until the Tory party management of the BBC pushes them into getting defederated from all but the nazisphere

31 Jul 2023 at 15:02 | Open on mastodon.social
noodlejetski :verified_gay:
The Eddie Show πŸ“·πŸŽ§β€οΈ

@Ruth_Mottram

Interestingly, the contact e-mail on the instance home page is "mastodon.TRIAL@ bbc.co.uk"

The Beeb is dipping a toe in and could vamoose in 20 minutes.

31 Jul 2023 at 15:04 | Open on mstdn.social
Ruth Mottram

@DemocracySpot They say quite openly on their page that it's a 6 month trial to see what it's all about.
So, yeah...

31 Jul 2023 at 15:05 | Open on fediscience.org
The Eddie Show πŸ“·πŸŽ§β€οΈ

@Ruth_Mottram

The BBC need to study the cost/benefit ratio of a presence in the ?

Will the King have to approve a long-term commitment? Typical bureaucratic bollocks. πŸ™„

31 Jul 2023 at 15:08 | Open on mstdn.social
PCHπŸŽ™οΈ :wp_fedi: πŸͺ¬
Rage Rumbles πŸ΄β€β˜ οΈπŸ«‚ πŸ”ž

@Ruth_Mottram Probably an experiment so they can write a report in six months saying its too hard to use, offers no engagement and is mostly populated by furry people.

31 Jul 2023 at 15:05 | Open on kinky.business
Boing Bitch :commodore_amiga:

@Ruth_Mottram Oooooh, they are in for a bad time around these queer ol' parts. :blobglarenervous:

31 Jul 2023 at 15:06 | Open on social.diskseven.com
Pelikans

@Ruth_Mottram β€œThe team at BBC Research & Development are researching social technologies and exploring possibilities for the BBC. One part of our work is to establish a BBC presence in the Fediverse.

This is an experiment - we will run it for 6 months, and then look at how much value it has provided, how much work it requires to maintain and then decide whether and how to continue.”

31 Jul 2023 at 15:08 | Open on mastodon.online
Pelikans

@Ruth_Mottram β€œWe're learning as we go, and we'll write about what we discover in the hope that it might be useful for others. The BBC will continue its normal social media activity in the usual places.

We're starting off small with just a handful of accounts from R&D and our colleagues at BBC Radio, but we hope to be adding more accounts from other areas of the BBC soon”:

@BBCRD
@BBC5Live
@BBCRadio4
@BBC_News_Labs
@BBCTaster
@Connected_Studio

@Ruth_Mottram β€œWe're learning as we go, and we'll write about what we discover in the hope that it might be useful for others. The BBC will continue its normal social media activity in the usual places.

We're starting off small with just a handful of accounts from R&D and our colleagues at BBC Radio, but we hope to be adding more accounts from other areas of the BBC soon”:

31 Jul 2023 at 15:09 | Open on mastodon.online
Andrew F Lyons 🧱

@Ruth_Mottram BBC having its own top level brand domain seems to be kind of the bigger reveal here.

31 Jul 2023 at 15:09 | Open on mastodon.social
Ruth Mottram

@aiefel yes indeed. that was my thought too.

31 Jul 2023 at 15:13 | Open on fediscience.org
Sliotar

@aiefel @Ruth_Mottram

Defensive registration is a bit of a no-brainer these days, if you can afford it (or not afford to have your brand associated with someone else using it in ways that you wouldn't).

31 Jul 2023 at 15:37 | Open on mastodon.ie
thomkennon

@Ruth_Mottram
I'm still a newbie here (less than a year) but all my years of research, work, teaching and general experience has shown me that big media (state/corporate) is never on the side of humans in collaboration. What's the craic around here re this?

31 Jul 2023 at 15:15 | Open on mastodon.social
LiveByReason

@Ruth_Mottram

So, the interesting thing I note so far is that the only accounts so far on that instance is the accounts of basically the labs group that setup the instance, and a "BBC Taster" account.

It will be rather more useful once they have accounts setup for BBC News, various BBC shows, and maybe individual BBC jouranists and opinion writers.

Right now, there's not much content to engage with. I'm sure that's coming though.

The struggle is probably, internally, for something that the Beeb is just dipping it's toes into, most BBC employees probably don't want more work (posting to this instance), so unless there is a mandate from the top, it might go nowhere.

@Ruth_Mottram

So, the interesting thing I note so far is that the only accounts so far on that instance is the accounts of basically the labs group that setup the instance, and a "BBC Taster" account.

It will be rather more useful once they have accounts setup for BBC News, various BBC shows, and maybe individual BBC jouranists and opinion writers.

31 Jul 2023 at 15:29 | Open on universeodon.com
Ruth Mottram

@LiveByReason Yes I worry about that a bit too. It seems extraordinarily difficult to tear journalists away from their twitter/facebook/instagram accounts (with a few honourable exceptions), so perhaps that's why it's so tentative...

31 Jul 2023 at 15:34 | Open on fediscience.org
vruz

@Ruth_Mottram

Will they post less Tory propaganda now that they're here?

31 Jul 2023 at 15:36 | Open on mastodon.social
Cysio :verified_gay:​

@Ruth_Mottram curious how long β€˜till they publish something TERFy

31 Jul 2023 at 15:37 | Open on mastodon.cysioland.pl
PrecisionPetition

@me @Ruth_Mottram Till isn't short for until, which has one L anyway.

31 Jul 2023 at 15:44 | Open on mastodon.social
wevdap

@Ruth_Mottram I’m somehow remembering BBC ME from the W1A series and am not sure how to compare

31 Jul 2023 at 15:42 | Open on mastodon.world
INPC

@Ruth_Mottram good. Back in the day, BBC engineers were very highly respected, especially in the music industry. Totally up for them putting in some work on the Fediverse!

31 Jul 2023 at 15:50 | Open on mxtthxw.art
Rainer
MyOpinion
Zeolith :AuVerify:

@Ruth_Mottram Wait, they have a top level domain?

Also, kind of helpful to ensure identity of the accounts posting here.

31 Jul 2023 at 16:00 | Open on autistics.life
astroPug

@Ruth_Mottram

I do appreciate that they have their own instance. For all the discussion on the trial thing, it’s nice to a media entity do exactly as recommended and have their own instance.

31 Jul 2023 at 16:26 | Open on hachyderm.io
Ruth Mottram

@astroPug Absolutely! Makes you think someone @BBCRD knows what they're doing!

I'm looking forward to seeing what content they will share - especially from the Radio channels..

31 Jul 2023 at 16:27 | Open on fediscience.org
Steven Sandoval
RobertJackson

@Ruth_Mottram

Good to see this ... from the outset it seems they are explicitly acknowledging that Mastodon and the Fediverse, by and large, operates in a manner consistent with their own stated values.

I rather suspect the BBC's instance will be held to that :ablobcatheadbang:

31 Jul 2023 at 16:48 | Open on masto.ai
Cabbidges

@Ruth_Mottram Well of all the newsies the BBC would be the last I'd expect to realise Twitter et al have run their course. They have recently not been known for their impressive judgement. More for their unimpressive "news".

31 Jul 2023 at 16:50 | Open on mastodon.social
Taylor Nuttall

@Ruth_Mottram R&D crowd only so far it seems, not the full institution

31 Jul 2023 at 16:54 | Open on mastodon.scot
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