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серафими многоꙮчитїи

@jonny metaenshittification, wherein capitalism co-opts its own criticism in order to sell t-shirts and reduce it to an aesthetic stance

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jonny

@derwinmcgeary
it is the way. the dynamics of earnestness and irony are the same. the revulsion at deeply held belief and reduction of all things to collectible tropes and baubles. it is one reason I am fascinated by conspiracy theories and scams, which manage to completely evade irony while still steeped a deeply commodified symbolic economy.

серафими многоꙮчитїи

@jonny I tried to look up the famous Bill Hicks bit ("gotta get that anti-marketing dollar... smart") and I feel like you will appreciate* the end of the article I found...

* with some gallows humour

benx

@derwinmcgeary @jonny

"semantic drift" is another useful, though less specific term.

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