it is (was? does the use go away?) an extremely useful concept to make sense of what happens with corporate information platforms. it remains a very funny word, but I now see it completely robbed of its critique of informational capital. the latest thing going around equates a number of platforms at various stages of enshittification, landing on a "just use them for fun," which basically gets the concept backwards.
I am not a linguistic prescriptivist, I am an anti-capitalist, and seeing such a useful concept used to soften people towards the next vector of enshittification gives me another sign we didn't learn from this round.