Gregory's Serverit is (was? does the use go away?) an extremely useful concept to make sense of what happens with corporate information platforms. it remains a very funny word, but I now see it completely robbed of its critique of informational capital. the latest thing going around equates a number of platforms at various stages of enshittification, landing on a "just use them for fun," which basically gets the concept backwards.
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 We are being propagandised by capital. The failure to learn isn't a stubborn naivety as much as its a deliberate obscuring of the lesson.  |
I am not a linguistic prescriptivist, I am an anti-capitalist, and seeing such a useful concept used to soften people towards the next vector of enshittification gives me another sign we didn't learn from this round.