Gregory's Server>
Almost 30 years ago, an AT&T ad on HotWired.com — the first internet ad in history — had a 44% click-through rate. Not 4.4%, or point-four-four percent. Nearly HALF the human beings who saw the ad clicked on it. Bots hadn’t been invented yet, and fraud barely existed. There was one acronym for video — TV — instead of today’s alphabet soup. Regulations were few, and compliance was easy.
Ah yes, SURELY today’s low click-through rate is due to regulations, definitely not due to ads being shoved down our throats at every corner of the modern web