@slothrop I love the fact that he starts with "the first ad on the internet had a click through of 44%" and didn't mention

1) it was not a personalised ad
2) it didn't track individual users
3) it was relevant to the content of the page
4) it wasn't misinformation
5) it wasn't malware
6) it didn't download a shitton of JavaScript
7) it didn't link to content-farm garbage

I wouldn't be running an ad blocker if those things were still true.