Gregory's ServerIn the mid-2000s, the blogosphere was vibrant, open, and had massive potential but lacked discoverability, easy networking, and ease of use. Facebook came along, supplied those things, privatized a huge chunk of that potential, and in just a few years, more or less *became* the blogosphere.
Today, the fediverse is vibrant, open, and has massive potential but lacks discoverability, easy networking, and ease of use. With Threads, can FB pull the same trick? I wouldn't bet against them trying.
Humans hate friction. If Threads can offer fediverse search, quote-posting (they already do), easy discoverability of friends (got this part mostly done), multiple timelines (a la Bluesky), ditch the weird Masto reply vibe, etc., people will use it over other apps/instances. And then make it easier to stay than to switch to something else. It'll be interesting to see if FB plays the long game and doesn’t overload Threads with ads too quickly (major friction for many).