I'm also skeptical how much they'll integrate with fedi and for how long, but in addtion to regulatory spin (in th EU as well) I'll bet they're exploring a decentralized system: "partners" do data harvesting for them and run ads in return for a revenue share. Of course their most lucrative partners are elsewhere but using eager admins as a proof point could be useful ... until it's not at which point they discard their "partners"

@liaizon @ariadne @Rairii @w