Gregory's ServerIt's just that Cat Valente article on repeat.
AIM couldn't monetize chat, so they had to keep building features.
ICQ couldn't monetize chat, so they had to keep building features.
Yahoo Messenger was struggling to monetize users...
MSN Messenger was struggling... They bought Skype... Then that struggled.
WhatsApp briefly had a business plan, but was bought out by FB who kept it free and slowly pushed out all of the creators. It's just a loop.