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The Markup

In a rare look at just how deep (and weird) the rabbit hole of targeted advertising gets, we found 650,000 ways the digital ad industry labels you. FYI: This includes sensitive segments like “heavy purchasers” of pregnancy test kits or feeling “easily deflated.”

Explore the dataset by searching any keyword you want and tell us what you find: themarkup.org/privacy/2023/06/

2 comments
Margy MacMillan

@themarkup A 2020 study by Project Information Literacy that i worked on found that ‘creepy’ targeted advertising was a key concern around algorithms among college students. “Information literacy in the age of algorithms: Student experiences with news and information, and the need for change”
projectinfolit.org/publication

Avi Rappoport (avirr)

@themarkup So Microsoft and Oracle are also part of the Ad Industrial Complex, how do they compare to Google and Facebook?

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