PC Games Insider just posted:
Steam will no longer use Google Analytics
Valve will no longer be using Google Analytics for Steam. That's according to a blog post on Steamworks , in which the firm said that the search giant's tracking tech doesn't fit with its own focus on customer privacy. This news comes ahead of Google halting support for its Universal Analytics tool in July of this year; Valve is not happy with its replacement, Google ...
http://www.pcgamesinsider.biz/news/73813/steam-will-no-longer-use-google-analytics/