I've finally gone over. Every time these days somebody technical suggests "we could add cool feature X or do something with Y protocol", my first gut reaction, without even thinking about it, is "will this provide the value to the user that the user is wanting and expecting?"

And every single time, the technical proposal needs to be at least packaged very differently than proposed to actually make a difference to the user.

I've become annoying to the geeks I notice. Hopefully less so to users.