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Louie Mantia, Jr.

I’m pretty picky about album art in my digital music library, and that is a lot of what spurs the need for a good typographic solution. A lot of the time, that exists. Trajan (the classic ‘epic movie’ typeface) used for the prequels was redone years ago with more weights, and even a sans version. Albertus got a revival with Albertus Nova, which includes lowercase. And though the chunky-bold Star Wars logo style has been attempted many times, they all reflect different things.

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Louie Mantia, Jr.

I won’t get into the detail but almost every font that exists for the logo style tries to emulate one aspect of the logo. Maybe one font focuses on the 1997 re-release. Or the 2017 “Solo” film. The truth is, over the years, every time this style was used officially, the letters used were clearly made for that release alone.

The shape of the S, the width of the letters. They’re never quite the same when you put them side by side. Take the original 1977 and put it against the prequels’ version.

Louie Mantia, Jr.

Of course, these were hand-made. There’s imperfections if you look closely. It’s also internally inconsistent. Look at the stems of different characters. The stem of the R is much thicker than the stem of the T. Look how the whole logo bows. See how the top of the last S is narrower than the bottom of the S? None of these things point to it being wrong, but it’s indicative to me that these titles were never made with a “font” in mind. So if you emulate just one part, you miss the whole picture.

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