The ad/tracker "industry" used the same tactics to ruin the DNT (Do Not Track) flag that we had years ago. Because they simply don't WANT to give users an option to just say no. And they have convinced their customers that "enhancing" the web with these popups is the only acceptable way to work. And these customers just accept that.
To make this very clear: user/visitor consent is only needed for data going to 3rd parties. All cookie laws, including GDPR and CCPA, allow essential first-party cookies to be exempt from collecting user consent before performing their actions. So your session tracking cookie on your site DOES NOT need a consent popup AT ALL. Regardless of what the ad/tracker "industry" tries to insinuate.