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Top-level
 A link tax only pays for so long as the tech giants remain dominant and continue to extract the massive profits that make them capable of paying the tax. But legislative action to fix the ad-tech markets, like #MikeLee's ad-tech breakup bill (cosponsored by both #TedCruz *and* #ElizabethWarren!) would shift power to publishers, and with it, money: https://www.lee.senate.gov/2023/3/the-america-act 24/ 9 comments
Passing a federal privacy law would end surveillance advertising at the stroke of a pen, shifting the market to context ads that let publishers, not platforms, call the shots. As an added bonus, the law would stop #Tiktok from spying on Americans, and also end Google, Facebook, Apple and Microsoft's spying to boot: https://pluralistic.net/2023/03/30/tik-tok-tow/#good-politics-for-electoral-victories 26/ Mandating competition in app stores - as the Europeans are poised to do - would kill Google and Apple's 30% "app store tax" - the percentage they rake off of every transaction from every app on Android and Ios. Drop that down to the 2-5% that the credit cards charge, and every media outlet's revenue-per-subscriber would jump by 25%. 27/ Add to that an #EndToEnd rule for tech requiring them to deliver updates from willing receivers to willing senders, thus newsletter you subscribed to would stay out of your spam folder and every post by the media you followed shows up in your feed: https://pluralistic.net/2022/12/10/e2e/#the-censors-pen 28/ The company charges more for these substandard razors, and you are more likely to find out about them, because of targeted, behavioral ads. These ads starve media companies and creative workers and make social media and search results *terrible*. 30/ A link tax depends on #BigTech staying big, dribbling a few crumbs for media companies, compromising their ability to report on their deep-pocketed beneficiaries, in a way that advantages the biggest media companies and leaves small, local and independent press in the cold. 31/ By contrast, a privacy law, ad-tech breakups, app-store competition and end-to-end delivery would shatter the power of Big Tech and shift power to users, creative workers and media companies. These are solutions that don't just keep working if Big Tech goes away - they actually hasten that demise! What's more, they work just as well for big companies as they do for independents. 32/ |
Gregory's Server
With ad-tech intermediaries scooping up 50% or more of every advertising dollar, there is plenty of potential to save news without the need for a link tax. If unrigging the ad-tech market drops the platforms' share of advertising dollars to a more reasonable 10%, then the advertisers and publishers could split the remainder, with advertisers spending 20% less and publishers netting 20% *more*.
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