I hope one day we live in a world where trans people are accepted everywhere.
Where when a trans person does something great, people focus on that, on the merits of the person, rather than being "weird" that they're trans. Because we're normal people.
For example:
When one of us becomes the first trans prime minister or president of a country, I want you to focus on their merit as a politician. Not obsess that they're trans.
That's my brand. It's how I want to be treated. On my merits alone.