Email or username:

Password:

Forgot your password?
Paris Marx

Twitter’s ad revenue is down 89% and not many users are signing up to its paid subscription. In April, it’s removing “legacy” blue checks and further prioritizing paid accounts.

For Disconnect, I explain that Elon Musk needs this to push more users to subscribe to Twitter Blue so he can pay his $1.5 billion in annual interest payments. But it doesn’t look like that’s going to happen.

disconnect.blog/p/twitters-mom

#tech #twitter #elonmusk #socialmedia

20 comments
Paris Marx

Elon Musk is actively dismantling the experience that brought people to Twitter in the first place. They’re not going to pay for a declining platform.

When Twitter dies, it needs to take Musk and the genius myth he built around himself with it. We shouldn’t let him try to shape our future anymore.

disconnect.blog/p/twitters-mom

#tech #twitter #elonmusk

Daniël Franke 🏳️‍🌈

@parismarx I wish we'd take the Musk lesson and apply it to all other billionaires too.

Natalie Charest

@jkb @parismarx That article just says that Musk himself disagrees.

JKB

@tannat @parismarx Yeah it's a bit hard to find people who aren't either Musk or complete sycophant *and* think Musk will turn Twitter into a cash cow. I just laughed so hard at this headline and its disconnect from the actual article content that It burned into my mind. Might as well share the laughs

デイヴ

@jkb @parismarx Hmnnnn… I wonder who the main ad sponsors of that website so sycophantically singing the praise of Musk might be… 😂

JKB

@deivudesu @parismarx What are you implying? The name of that site is "Inside EVs" not "gigantic ad for Tesla". Clearly this is an entirely independent and completely objective source of information. This is not Teslarati.

(yes, Teslarati is a thing)

Poilu

@parismarx Largely agree, and I'm rather sad to see the long twilight decline. But I'm a bit surprised to see a longish half-life.

Some Kind Of Garf

@parismarx >When Twitter dies
And not before? Where have you been the last couple of years?

Paul Sutton

@parismarx

Time to really question those who are still on Twitter about their morals / ethics.

CaledonMoneypit 🇨🇦

@parismarx
Demanding value for the blue checkmark has resulted in totally devaluing the blue checkmark. What a genius...

NiceMicro

@parismarx American financial regulators prefer not to do anything against hucksters like #Musk, as long as he's making money for the people.

Guess, what will happen when he has to sell a huge volume of his #Tesla shares to pay for the interest on his #Twitter loan. Once people start lose money in their investments with Musk, he'll go the way of Elizabeth Holmes or Trevor Milton.

Nafnlaus 🇮🇸 🇺🇦

@nicemicro @parismarx He already did that. Last year. Had to sell off nearly half his Tesla stake due to Twitter. Used to own a quarter of the company, had to sell down to 13,6%. Everything went wrong for him with that buy, and it cost him dearly. ;)

Note that he also owns over half of SpaceX. But that's a private company, and so is much harder to sell a stake in. He also doesn't want to go under 50%, or he'll lose absolute control over it.

Nafnlaus 🇮🇸 🇺🇦

@nicemicro @parismarx Important note, though: Tesla isn't Musk. Musk isn't Tesla. He barely even spends time at Tesla anymore, by his own admission. Betting against Tesla is a widowmaker bet, made by people with no understanding of the EV market.

Just a warning.

Miia Mustang

@parismarx Fairly certain he'll just shovel his own money into it to keep it afloat.

Its his vanity project, he doesnt care how much it costs or if it ends up losing money.

OpenDNA⚙️

@miiamustang @parismarx If he can. His Twitter play was financed by leveraging Tesla stock, which went off a cliff shortly after. If he can't turn around one or the other, he'll get wiped out.

Em-squared

@parismarx got to love the prospect of blue tick purchasers getting the option to hide the blue tick that they are paying for to avoid being mocked. That's peak madness right there.

Natalie Charest

@parismarx Although I expected things to go downhill, part of me is still surprised that he's managed to do it this much and this fast...

Veronica Olsen 🏳️‍🌈🇳🇴🌻

@parismarx It's rather telling that his idea of making the platform "more democratic" is to add a pay to play feature.

Go Up