@jaz
#SeizeTheMeansOfCommunity
The specific tendency you point to is part of a far larger project whose function is to so infuse us with "essential individualism" that we have a hard time thinking of ourselves as parts of an ongoing, robust, richly-textured community.
This tamps down solidarity, makes it a flash-in-the-pan, which weakens the durability of any collective efforts at change.
"Economics" is one source of such atomizing conceptions of ourselves.
https://www.hup.harvard.edu/catalog.php?isbn=9780674047228