@jaredwhite @jamescridland A nonproprietary alternative for communication or "content distribution" will simply be seen as an opportunity to earn $0. If it happens to cost $0 to use, the professional (by the usual definition) will use the free (in both senses) system basically to promote instances of their "content" in monetized spaces (platforms), and for not much else. I'm not gonna judge that, but I usually don't follow such accounts, either.