Gregory's Server@samir It sounds like you have a beef with capitalism.
Websites want to generate revenue so they run advertising. People click more ads if they're relevant, so ad companies introduce tracking and build interest profiles. Websites want to scale their income so they find cheap/lazy ways to write content and game search engine rankings.
All of this would still be the case if Bing was top dog. It's just the natural result of people trying to make money, for better or worse.
@samir We could return to the early days of the Web where advertising didn't exist. But if you take away the money making machine, a lot of good and crappy sites will not be able to sustain themselves. While I don't like how commercialized the internet has become, some of it's necessary to fund all this free content.
I hope that increasing regulation will keep companies like Google in check while still allowing content creators to survive.