@samir the opt-out thing is EU and CA law, and the few places that list it's a mile from 1a to zed. But yes, Goog is still the giant. But to be fair they occasionally police. The DIY spam a few years ago as an example

But food sites, I spend a *lot* of time there, as every recipe is a synthesis of what's out there (and tossing the white girl stuff) and increasingly Goog is pushing less vacation blogs and more YT videos that are generally worthless.

/my site is anathema; I don't have ads