@samir Google has embedded itself pretty deeply in the analytics & search... and other peripherals business, like Maps, ReCaptcha, etc...

My clients only know Google when it comes to SEO. They only know Google Reviews, Google Maps, etc...

And to top it off, they now require a Credit Card to start a project to get most of those API's. There is a credit baseline (go over this amount of traffic and you'll have to pay), but they have total control over that.

I'm betting that baseline will magically disappear in the next few months considering their round of layoffs. They care about no one.