@neauoire Also the conspiracy theory of the internet being empty described this way: "Large proportions of the supposedly human-produced content on the internet are actually generated by artificial intelligence networks in conjunction with paid secret media influencers in order to manufacture consumers for an increasing range of newly-normalised cultural products."

The "paid secret media" is stupid (why keep it a secret, it's useless) but the rest is pretty real. Everything/one is a brand.