@jalefkowit I was a kid at the time and a big fan of os/2, so my memory may be untrustworthy, but I thought the is/2 adverts were really great and they did seem to generate chatter. The problem wasn't the content, IMO.
. . . in retrospect, being a teenage fan of an operating system in the 90s was probably why everybody at school thought I was weird and I would be predisposed to like any big budget ad campaign.
I've never really used windows. I went from os/2 to linux to Mac to linux.
@jalefkowit
Just watched the advert reel and, uh, expensive and full of middle aged white people does sound very IBM to be fair. It's not a company that projects dynamism or youth.