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Johannes Ernst

Which percentage of customer experience people who send out customer satisfaction surveys actually test their survey ("canary" style) before blasting it out to everybody?

Q: "How knowledgeable was the agent you talked to?"

Well, I didn't actually talk to any agent. All I got was an e-mail which likely was a canned response.

2 comments
Johannes Ernst

I would track the actual interaction in the CRM system and then select a survey that matches it. Almost nobody does this. So one does not need to ask the customer questions for which answers already exist and turn off the customer ("did you use our website?") or that aren't applicable to the interaction (like in my case).

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