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Mac Berg

@MartyFouts @DJGummikuh @GossiTheDog What should we call them? Organic ads? Homegrown ads? I've seen plenty of those on Mastodon, even from companies, but the corporate ones have so far only popped up in the federated feed and are easy to block so they don't bother me that much.

11 comments
n8chz ⒶⒺ

@macberg @MartyFouts @DJGummikuh @GossiTheDog

I call it self promotion. I engage in a bit of self promotion here, although the things I promote don't involve money changing hands. Fedi accounts that only exist to promote a substack account are a bit of a pet pet peeve, and I tend not to boost, but I coexist without complaint with advertising that is not of a "pay to play" nature.

Even in the commercial web, I don't ad block, but I do tracker block (with Privacy Badge) and of course I get accused of ad blocking by the ad blocker blockers. THAT business model makes me vomit.

@macberg @MartyFouts @DJGummikuh @GossiTheDog

I call it self promotion. I engage in a bit of self promotion here, although the things I promote don't involve money changing hands. Fedi accounts that only exist to promote a substack account are a bit of a pet pet peeve, and I tend not to boost, but I coexist without complaint with advertising that is not of a "pay to play" nature.

David Chisnall (*Now with 50% more sarcasm!*)

@n8chz @macberg @MartyFouts @DJGummikuh @GossiTheDog The first post is self promotional but boosts are just advertising. I think the main difference currently is that there’s no money (or other tangible incentive) changing hands.

That’s not guaranteed though. If someone collects a hundred thousand followers on Mastodon, companies are likely to start asking them to boost posts in exchange for enticements. The only differences between that and something like LinkedIn are that the reach is limited to people who follow the big account and the money goes to the person who did the boost (who is, at least, explicitly linking their reputation to it) and not the platform.

Nothing in the Fediverse is intrinsically immune to advertising, though being able to flag accounts as spam and have them blocked (and possibly their instances if they fill up with marketing drones) may help.

@n8chz @macberg @MartyFouts @DJGummikuh @GossiTheDog The first post is self promotional but boosts are just advertising. I think the main difference currently is that there’s no money (or other tangible incentive) changing hands.

That’s not guaranteed though. If someone collects a hundred thousand followers on Mastodon, companies are likely to start asking them to boost posts in exchange for enticements. The only differences between that and something like LinkedIn are that the reach is limited to...

DJGummikuh

@david_chisnall @n8chz @macberg @MartyFouts @GossiTheDog
> Nothing in the Fediverse is intrinsically immune to advertising

Well, I can always simply unfollow/mute/block that guy if he starts pushing garbage, and since there is no algorithm, as long as you don't use the global feed that's all I will ever have seen from that dude.

n8chz ⒶⒺ

@david_chisnall @macberg @MartyFouts @DJGummikuh @GossiTheDog

Boosts are indeed advertising, which is why when stuff is seriously morally reprehensible such as Nazi shit we go out of our way to avoid signal boosting it.

In less sinister cases I think most of us are constantly amplifying (boosting) signal and attenuating (muting) noise, and the effects are synergistic, and more effective as a "relevance" filter than any "algorithm."

n8chz ⒶⒺ

@david_chisnall @macberg @MartyFouts @DJGummikuh @GossiTheDog

I have a pet theory that ALL business models (at least all online business models, I'm still undecided re. meatspace) are based on signal degradation as a way to enforce information asymmetry and value subtraction to enforce paywalls.

astoundingteam.com/wordpress/2

n8chz ⒶⒺ

@david_chisnall @macberg @MartyFouts @DJGummikuh @GossiTheDog

I wonder out loud sometimes how many fedizens getting recruited as influencers it would take to turn the whole thing into a gray goo of pure enshittification.

n8chz ⒶⒺ

@macberg @MartyFouts @DJGummikuh @GossiTheDog I try to live by the code of the early web... self promotion is necessary for helping people discover people, but shameless self promotion is spam. I know shameless self promotion when I see it, but it might be worthwhile to at least try to codify it.

Marty Fouts

@n8chz @macberg @DJGummikuh @GossiTheDog My example was of self promotion but we have advertising in all of its forms, including corporate marketing on the fediverse. ISTM we need a different term to describe the kinds of ads that are forced onto a timeline, because it’s the forcing that we don’t have, not the advertising.

teledyn 𓂀

@macberg @MartyFouts @DJGummikuh @GossiTheDog

In the long lost days of the #cluetrain we called these "having a conversation“ — unlike 'advertising', you can reply, share or block, and if the OP doesn't grasp that "business is conversation" it's not because we didn't give them the chance ☺️

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