@_elena there's one big difference.
On the fediverse social network when a gentle well-behaved #fedizen sees their post going viral means they know they have a duty and a freaking day job to politely handle all the insightful replies that they got.
To reasonable extent, of course. I had to throw the towel in the ring the other day: https://social.coop/@smallcircles/113508347273236434
On corporate social media where influencers fire-and-forget their content strikes, going viral refers to mass infection and bio warfare.