@Catvalente I'm betting that they didn't even give it a single thought, initially. Their goal was just to see if they could do it and whether or not it would make them the money that they coveted. They likely operated under the standard delusion that most tech companies have, which is that their way of seeing a particular piece of technology is the "best", most "common sense" way and that everyone has the same view of how beneficial it can be.

And then once the social side-effects of their careless "disruption" became known and increasingly problematic, they just hand-wave it all away as being a social problem that wasn't the fault of their "agnostic" technology because "technology shouldn't be political" so they can enjoy their profits without feeling guilty.

I'd say that very, very few software companies even think about, much less care about, the long-term "non-technical" side-effects that result from the growth of their product or service because they got what they wanted out of it.