@fsf The Freedom Ladder (https://libreplanet.org/wiki/Group:Freedom_Ladder) campaign, first announced a year ago today (https://www.fsf.org/blogs/community/the-journey-begins-with-a-single-step-climb-the-freedom-ladder), is directly relevant of course.

I'd found these meeting notes interesting/helpful: https://libreplanet.org/wiki/Group:Freedom_Ladder/Understanding_nonfree_software_meeting#Step_2._Finding_your_own_reason_to_use_free_software

@fsf There are lots of enthusiasts who like to customize their systems down to the core which only free software can do efficiently.

But the thing is they are most likely already using GNU/Linux and so campaigning to them is not really worthwhile