There's a whole host of good people out there who - believe it or not! - are still using cold war vocabulary. They have not read the theory and whipping out "capitalism bad" freaks them the fuck out.
They usually want the same thing as you do, but it's your job to help them see it. And it starts with meeting them where they're at. Step 1.
@TechConnectify I read an interesting article that basically says look, authoritarians are concerned about preserving "us" versus "them" and the way to tackle things is to expand "us" to include "them"
https://www.scottsantens.com/the-hidden-reasons-authoritarianism-is-growing-and-how-to-reverse-it-ubi/