 Anyone know what the idea of the first screen is? Whatever you choose, you go to the configurator next, where you can configure anything anyway (second screen). Actually, it only goes up, so from the leftmost you can get to any configuration, but from the right only to more expensive ones (but they are still the same) Is it some psychological trick? Like an illusion of choice or smth?   5 comments
 @nikitonsky I think the left one is for the people on a budget. They can quickly see a bunch of configurations with prices right away. The right one is another chance for upsell and for the people who’s not constrained by money and more feature-oriented, know what they want.  @nikitonsky The first screen shows the base configurations. These are the models/prices you see online or at any dealership. They are usually available in stock. The second screen is where upselling happens. Any hardware modifications you make there, will make it a built-to-order (BTO), causing not only the price go up but also the shipping date. Fun fact: even authorized dealers need to go through that second page (behind a login), if they want to sell anything else than the base models. |
Gregory's Server
@nikitonsky The idea of the first screen is you get a high level comparison between major models (size, CPU gen.) where the second screen is for configuring your package within that selection, even if you can change that selection from the second