@trwnh yup! My long-standing argument is that "jesus of nazareth" *is* the same thing in a social context as an email address / webfinger address, and that "[person] in [context]" is something that's seared into how we do social cognition, whether it's "[name] [family name]" or "[family name] [name]" – i.e., the format per se doesn't matter so much as the recognition that names-for-humans are different from http-style links with e.g. paths and query strings, etc.