@res260 @bradley @bagder Contextual worked as well IMO, and the online ad business is a giant scam. Who does well online? The Financial Times. Why? You have to buy ads directly from them at a rate which was the norm in the late 1990s, and they donʼt use any of the dodgy ad companies that are all over the web who cut into their share of the money.
Bob Hoffman covers the scam in his books, e.g.:

amazon.com/ADSCAM-Advertising-