@tubetime Directly to the ground plane. I've never failed EMC/ESD with that.

Inductor is the worst option, I've fixed a few EMC fails where folks did that. Essentially an HF open. I want to keep the signals going through the cable in the cable which requires an HF short. Open makes an antenna driven my any common mode current in the other wires.

Capacitor or cap || resistor has a use in breaking low frequency ground loops, keeping extraneous DC currents out of the braid. Not relevant for USB.