@saltphoenix
It isn't organic, arising from a logic of mass culture. This story was composed and sold -- heavily marketed, with paid placement, on other social media platforms. Instead of "why did he catch our eye and not her," ask "why was he sold to us and not her?" To glamorize or make sympathetic the idea of "hitman"? To encourage the (mostly male, US) pool of gun buyers to see themselves in a schlumpfy guy supposedly with unearned natural talent (i.e., they needn't work hard to be badass)?