@saltphoenix before your post, I did not know that this was a team model not that a second person, a woman, was involved in that event. Thank you for pointing this out and correcting the misleading public image the media created by only showing him and framing it as a one man show.
However, I wouldn't call it "mass consciousness". It is more mass manipulation by journalists not doing their job. People have been misinformed about the event. Especially those who do not follow #Olympia.