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robin

@res260 @bagder

I'm not aware of any persuasive evidence that Cambridge Analytica had much of a political impact. If you have some please send it my way.

I agree, microtargeting would be most useful in politics - much more than commerce. Of course political campaigns would want to use anything claiming to microtarget.

But my understanding there also is that the verifiable impact is minimal and the most standout campaigns rarely if ever cite Facebook as the differentiator.

2 comments
ClickyMcTicker

@nottrobin @res260 @bagder
First link on a search engine:
en.m.wikipedia.org/wiki/Cambri
The section is titled Elections, and from there you can scroll the subsections by country.
There are dozens of references if you’d like to check sources.

robin

@ClickyMcTicker @res260 @bagder How stupid of me not to read the very first most obvious thing 🤦

</joke>

If you delve into those sources you'll notice they're all about the scandal, the invasion, the secrecy, the widespread spying on millions.

I've yet to find a source on that page that gives any evidence for political impact. I've also heard a fair amount of sceptical expert opinion on this.

Article titles like amp.theguardian.com/news/2018/ *imply* impact but don't actually show it.

@ClickyMcTicker @res260 @bagder How stupid of me not to read the very first most obvious thing 🤦

</joke>

If you delve into those sources you'll notice they're all about the scandal, the invasion, the secrecy, the widespread spying on millions.

I've yet to find a source on that page that gives any evidence for political impact. I've also heard a fair amount of sceptical expert opinion on this.

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