Gregory's Server
@karlauerbach
That brings to mind the concept of trademark dilution. How many times do you ask for a cola in a restaurant? Most people say Coke, because it's the most successful brand, but often don't care if they get a Pepsi or a generic cola.
But Coca-Cola cares. They expend a lot of effort protecting their brand. In a restaurant, if they don't have Coke, the server will usually ask "Is Pepsi okay?" This serves the double purpose of protecting Coke's sales by making sure customers actually get a Coke when they ask for one and protecting the consumer's choice because restaurants can't get away with selling generic cola and calling it Coke. (Some probably do, but they risk legal action for misrepresenting their product.)
@violet @chriswho The trademark dilution argument was used to try to drive ICANN to grant prodigious powers to trademark holders to suppress or usurp domain names that the TM holder felt was tarnishing their "precious" mark.
One of the most aggressive of these was the right-wing guy who owned Overstuck who tried to assert ownership, via tarneshment, over pretty much every thing on the internet that used a circular shaped character.