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Top-level
@cuchaz I'm biased, so take this with a hefty handful of salt... Advertisers *really* want data and despite it becoming ever more difficult to lawfully obtain data, the big brands are generally still satisfied with the volume and quality of the data they are collecting. There is a real apocalypse moment approaching when 3rd-party cookies are killed in Chrome. Google are *really* pushing for Enhanced Conversions, which is passing (hashed) PII to ther platforms (Google Ads, DV360... 4 comments
@cuchaz stance is "unless you provide a way for some type of private / aggregate data, bad actor advertisers are going to ramp up illegal collection of user data". The counter to this would be "but illegal, so this will result in court cases". Yes, but also not ernough. We already know that regulators are almost entirely toothless when it comes to fining / prosecuting aberrant advertisers. @cuchaz "Enhanced Conversions" is Google's big push at the moment, so I'm currently spending time trying to document some best practises so that ad ops / technical marketers don't screw up their implementation to the point where they end up leaking personal information. I'm *still* trying to get everyone on board with how to make a cookie banner actually work, instead of being ineffective privacy theater. If you're in the UK and you want to book a flight or a holiday, one of the top brands... @cuchaz you're likely to consider is in the middle of implementing Enhanced Conversions. They are doing it the right way by hashing your email address before sharing it with Google, but they will eventually be sharing email, phone number, name and address (is the plan). I helped them get their cookie consent in order ~6 months ago. Prior to that they were collecting a lot of data that they should not have been. |
Gregory's Server
@cuchaz SA360 and now even GA4). The tagline is "this gets around the requirement of 3rd-party cookies because we *already have* user consent for this data sharing".
This only really works for a user who logs into an account on a website or otherwise provides (at least) an email address.
All the users who don't log in, buy something / convert aren't contributing their data in the same way. This is probably what Firefox are trying to fulfil. Chrome is testing similar.
My devil's advocate...