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𝐂𝐫𝐢𝐦𝐞𝐃𝐚𝐝

@Schouten_B @prettyhuman @cuchaz is there not an ethical way to serve ads based simply on the content of a given page, rather than any sort of tracking of the users visiting that page?

3 comments
Bas Schouten

@fathermcgruder @prettyhuman @cuchaz Aiui the system isn't so much about tracking the people (the Google system is a little more geared that way I think, but this isn't my expertise).

The system is about understanding whether ads had clickthroughs, which is an important monatization step for content providers.

But my expertise is web performance, so I may be wrong :-).

Leeloo

@fathermcgruder @Schouten_B @prettyhuman @cuchaz
Yes, that's how it used to be done, before the surveilance industry took over.

Bas Schouten

@leeloo @fathermcgruder @prettyhuman @cuchaz I feel people aren't reading the explainer. PPA isn't a technology that allows for targeting ads.

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