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Jeff Martin

@mo8it The best outcome for privacy in advertising in my opinion is to return to content-based advertising rather than surveillance-based advertising. That will help even those who for some reason choose not to block ads.

I'm not sure how to actually make that happen long-term, but having the browser spy on you instead of the websites feels like a step backwards instead of forwards.

Making surveillance-based advertising fail by using aggressive adblock feels like the way forward. If a content-based system were implemented using first-party advertising (like the system we had before all this surveillance madness), then it adblockers couldn't even block it, visitors don't get surveilled, and authors still get paid. Feels like everybody wins?

2 comments
happyborg

@cuchaz
There is no benign advertising, or hardly any at all - the sign over a local butchers and the writing in his window sure.

But anywhere ads are scaled through expenditure, they are a corrupt projection of power and control, including censorship of better messages and products and policies by those with more money.

On that basis tweaks to the method of mass control is like rearranging deckchairs on the Titanic. You might as well sit and listen to the irchestra instead.
@mo8it

@cuchaz
There is no benign advertising, or hardly any at all - the sign over a local butchers and the writing in his window sure.

But anywhere ads are scaled through expenditure, they are a corrupt projection of power and control, including censorship of better messages and products and policies by those with more money.

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