@LexyCameron

Yesterday, I wrote a long post on the illusion of choice. Many of my thoughts on this were formed by a very old TED Talk given by Sheena Iyengar. https://www.ted.com/talks/sheena_iyengar_the_art_of_choosing?

I think one of the thorniest problems is that consumerism has groomed us to prize the illusion of choice and to conflate it with freedom.