Do you work in IT? Do you support a system? Do you work on a helpdesk? Do you take calls, answer emails?
Congratulations. That's no longer your job title. From the moment you read this, you're a user advocate.
Process issue holding something up? Bug in the app? Is a particular system always down? Advocate for your users. Go to bat for them with the teams responsible for their struggles.
Folks will say "oh thank christ, it's you" when they hear your voice on the phone if you advocate for them.
tl;dr: In a world where companies will fleece you, scammers will steal your grandmother's savings, your chat program algorithmically charts your gender, and your car's manufacturer sells analytics about the way you drive without a second thought:
The only thing that matters is kindness, and we could all do with a lot more of it.
Also, I'm going to go have a drink or two now. Holy hell, that little rant has been building up for a while now.