Popular streaming service Max has raised prices for its ad-free plans: the standard plan now costs $16.99/month and the Ultimate plan, which supports 4K and more devices, $20.99/month. Ad-supported tier remains unchanged at $9.99/month.
https://alternativeto.net/news/2024/6/max-announces-price-hike-for-its-ad-free-plans-amid-streaming-industry-trend/