It comes up a lot as people are rightly confused, but if you wonder what problem Microsoft are trying to solve with Recall:

It isn't them being evil, it's business leaders who are middle aged and can't remember what they're doing driving decision making about which problems to solve.

A huge amount of business leaders are dudes who have no idea what the fuck is happening. This leads to the Recall feature.

Microsoft exists in and is driven by that bubble.