Aristocracy is not a bad model for thinking about generative AI. If you think of websites as a form of virtual real estate, then the function of, say, LLM-powered search is to shift the value of other people's labor to the internet's biggest landholders. You pour your hard-won knowledge and creativity into your little digital plot of land, and an AI bot comes along to collect your harvest so that Google sell ads when they take it to market as their own. Somehow you work for them now.