@BradRubenstein @briankrebs I'm also aware of Google having a similar thing, but at least they have the decency to tell you they're collecting it in their privacy policy.

I remember reading about this years ago and being in utter disbelief at the opt out solution provided by Apple.

It just reinforced to me that both Apple and Google are similar and the fact that the smartphone market only has two main players means we've ultimately lost as consumers.